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Your claims should be based on the most reliable source of information for your product.Analysed results of nutrition data of your product are more accurate than theoretical information.
This is because the analysed results are based on tests carried out in a laboratory using your actual product samples, whereas theoretical information is based on average nutrition sets of data for a specific food. You may not always find the perfect nutrition match for your ingredients in a theoretical database but it will give you a good indication of the nutrition profile for your final product.
Theoretical sources include information from the USDA or McCance and Widowsons.
This doesn't mean you can't base your claims on theoretical information, but you will get a more clearer and accurate picture from analysed results. Another factor that determines if you use analysed results as the basis for determining your nutrition and health claims will be based on what your Customer Codes of Practice state. Check with your Retailers Codes of Practice to determine what is acceptable for your product type.
Competitors make claims on their products and are liable for claims that they make. This means its their responsibility to make sure their claims are compliant with legal requirements in place.
Staying within the legal requirements is a safer choice for your product and brand than taking a risk to keep pace with your competitors.
The risk you take may come in the form of damage to your brand which may impact sales, or paying out to change your labels before you next print run was due, the cost of throwing away labels you cannot use.
The two most common times to review changes are during the development stage of your product and in between packaging print runs.
The New Product Development stage is the earliest point at which you can check your products suitability for claims. You can launch your product into the market with confidence that the labels are compliant.
The other opportunity you will have is before your next set of packaging is printed to replenish your stock of labelling.
If you spot an issue that puts your brand at risk then you need to assess the cost of that potential risk against the cost of making the change and make a decision about how quickly the change can be made.The cost of label changes is not as costly as potential loss of sales, or disruption to sales, or repairing damage to your brand if a risk is not managed well.
If you have the knowledge and tools to assess the nutrition information and apply the claims keeping all the legal requirements in mind then there is no reason why you can't review and apply claims to your products.
But if you are uncertain about what is involved and would like to be able to assess your claims going forward then we can equip you with the knowledge and tools to do that.
If you would like to be trained with the knowledge and receive tools on● how to identify suitable claims● how to assess if your product meets the nutrient criteria for a claim● how to apply nutrient claims to your labelling● how to identify and apply EU Nutrition and Health Claims● how to identify and apply additional statements required for Nutrition and Health Claims
Register for our training course on How to Locate and Apply EU Nutrition and Health Claims.
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