Start Up Food Businesses


Top 5 labelling challenges faced by Food and Drink Start Ups

Working with start up Food and Drink businesses we have discovered some common areas where they face challenges that we would like to shed light on.

Here are Pack Copy Sent Top 5 challenges that Start up face with their labelling.

1. Applying unapproved nutrition and health claims

When you choose to market your product, applying Nutrition and Health Claims are a great way to do that.You can promote how 'low in sugar' and 'reduced fat', or 'high in omega 3' your products are to get the attention of your target market.But choosing a claim needs to be done carefully and keeping in line with the rules and Regulations for the Market you intend to sell in.

What Nutrition and Health Claims can I apply?

Nutrition and Health Claims can only be applied to your product that are authorised and on the EU register of nutrition and health claims made on foods.

Approved claims
Additional statements

2. Applying misleading marketing claims

Claims must be supported by Nutrition Claims.
Marketing text must follow guidelines that are not misleading or confusion to the consumer.

3. Using commercial or brand names in their ingredients list

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4. Applying Country of Origin Labelling

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5. Permitted ingredients and Ingredient levels

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Start up businesses have visions about the brand they are creating and the products they want to sell. They often have ideas about how they want to market their product to set it apart from their competitors.
New Product Development Stage
Ina recent project for a client we reviewed their recipes and mock artwork and provided guidance for what could be declared and how it was to be declared.We used our Label Compliance Report to check each aspect of the labelling meets the requirements for the full range of legal requirements that affect that product.Once the clients had read though the report we were able to have a consultation to discuss the best options based on the vision and direction for the product and the brand.Once the decisions had been made for the 
Understanding the clients vision for their brand was integral to determining the marketing message they wanted to add to their labelling.Understanding the key selling points of the products was key to determining which nutrient claims could be made about the product.The client successfully launched their product with full confidence that their product information meets all the legal requirements.



Label Review for Launched ProductsWhen a product has been launched there are opportunities for labels to be reviewed before a new print run is carried out. We have been approached to check artwork and found that Nutrition and Health Claims as well as Labelling Composition needed to be
Pack Copy GenerationWe support businesses as they prepare to generate their labelling that will appear on their final product. During artwork creation, and prior to its approval our service will help you to see what needs to be chnaged in line with the Legal requireemts for your product.
Client's approach us at the Start up businesses

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Adding Nutrition and Health Claims that are not approved for use

When you choose to market your product, applying Nutrition and Health Claims are a great way to do that.You can promote how 'low in sugar' and 'reduced fat', or 'high in omega 3' your products are to get the attention of your target market.But choosing a claim needs to be done carefully and keeping in line with the rules and Regulations for the Market you intend to sell in.

Why can't I make that claim, my competitors do?

This is a sensitive topic when a business want to make a claim but can't and yet see their competitors doing it and not facing a consequence for it.Staying within the legal requirements is a safer place for your product and brand than taking a risk to keep pace with your competitors.The risk you take may cost you in money you pay out to change your labels and the cost of throwing away labels you cannot use or negative publicity about your mistake.

What Nutrition and Health Claims can I apply?

Nutrition and Health Claims can only be applied to your product that are authorised and on the EU register of nutrition and health claims made on foods.

How do I select the Nutrition claims that apply to my product?

EC 1924/ 2006 Nutrition and Health Claims made on Foods has 30 approved nutrition claims that can be applied to your product. Each claim listed within the Regulations has criteria that your product must meet to be able to make the claim.

When is the best time to review a claim I want to make?

The two most common time to review change are during the development stage of your product. Before ay labelling is printed make sure you check the claims you want to make can be made in light of the regulations.If your product has already launched you will have another opportunity before you do your next packaging print run.

What if I spot an issue with my labelling before my next packaging print run is due?

If you spot an issue that puts your brand at risk then you need to assess the cost of that potential risk against the cost of making the change and make a decision.The cost of label changes is not as costly as potential loss of sales, or disruption to sales, or repairing damage to your brand.

Pack Copy Sent Services

Confidence

Over 90% of our business comes through referrals from work we have done for our clients. Our clients are so confident in what we did for them that they are happy to share it with their network. Take a look at our reviews.

Specialist Service

Our Industry knowledge and experience is a unique blend developed from successful completion of mutliple project for large and smaller businesses. support Food and Drink Start Up Businesses at various stages of their journey. Clients reach out to us primarily to help them determine what they can and cannot say on the labelling information and what they can and cannot put into their recipes.

We listen

We spend time listening to your vision and work to help you get to where you are heading. Often our consultations help us to identify areas in marketing materials, product labelling information being compliant with your

FAQs

What is Data Migration?

Data Migration is a complex process which involves the transfer or movement of information from one Product Information Management System (P.I.M) to another.

How is data migrated?

The data can be transferred in a few ways:● manually● electronically● electronically with manual additions

When is data migrated?

In the Food and Beverage Industry Data Migration is used when businesses want to use a software system to manage food product information. 

What can you do for us?

● Preparing data to ensure transfer accuracy from the existing system to the new system.● Manual data transfer of the information.● Checking transferred information to ensure it is accurate against source text.● Completing product information in the new system that was not migrated over.

What benefits will we receive? 

To every project we bring ● Food Industry Knowledge● Project Management experience● Knowledge of various other Product Information Systems● Understanding of Regulatory requirements● Crisis / Problem Management experience

Can I get a quick zoom/ teams consultation with your specialist?

Send us a message via the contact form below so we can arrange a call to discuss your business needs

Data Migration Projects

Pack Copy Sent provide off site resource whether you need one person or more to work alongside your existing team. Our expertise and specialist skills enable you to complete your projects on time with confidence. Here are some of the projects we have worked on for our clients.

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Background:A large Bakery Group were introducing a new Recipe management tool to standardise product information during the product development stage.
Pack Copy Sents involvement:Pack Copy Sent was approached to provide a hand picked team of Technologists to validate and build over 600 raw material records with the Point 74 Software system within a 6 week period, which was successful. 
Aspects of the project role included:● Validating migrated raw material records against source text to ensure data integrity.● Building new raw material records within the system.

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Background:In 2020 Aldi launched their new Product Information Management system platform APP (Aldi Product Pathway). Product Information was moved from the SGS managed 'Prestige' platform to the Ashbury Managed 'APP' platform.
Pack Copy Sents involvement:Pack Copy Sent provided a Senior Technologist to Project Manage Product Information for the Aldi Account across 13 sites for a large Poultry Group. 
Aspects of the project role included:● Building product information in the new system.● Ensuring all manufacturing sites were set up in the new system.● Writing finished product specifications in the new system.● Tracking and checking migrated work in progress specifications in the new system before they became active.

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Background:In 2018 M&S invested in the PLuM system as a tool for management of product information such as finished product specifications, raw materials information, packaging information and artwork files.
Pack Copy Sents involvement:Pack Copy Sent provided a Technologist to be site representative to M&S in relation to delivering the project and troubleshooting issues. 
Aspects of the project role included:● Managing and completing manual data uploads of product information for all finished product specifications, raw materials information, packaging information and artwork files.● Secondment to another site within the group to complete and build all product files for products produced at that site.

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Background:A manufacturers of Bakery goods required support to populate their entire existing product range onto the Creations system version 3.1.1, for over 70 speciality bakery lines.
Pack Copy Sent's involvement:Pack Copy Sent provided a Technologist to write all specifications onto an Inspex template, then import them into the Creations system and finally make additional amends to the specifications in Creations in preparation for importing into the retailers spec systems for Asda, Morrisons, Sainsburys, Tesco, Waitrose.
Aspects of the project role included:● Building data in the Creations system● Electronic migration of data into the Retailers Own Specification System.● Manually adding in additional information into the migrated files.● Taking imported specifications through the approval process.

Companies & Brand Standards We Have Worked With

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